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I am sure you have been faced with a difficult situation before, one that involves choosing the right color for your business brochures.

I am sure you have been faced with a difficult situation before, one that involves choosing the right color for your business brochures. I’ve never been confronted with such a difficult task until my brochure printing company asked me what colors I prefer for my business brochures. What I thought was an easy question turned out to be the most difficult.

Look around and see the colors associated with prominent brands. Pepsi is Blue. Colgate is White. Apple is White. These colors represent the company and do you know why? Because colors play a big role in brand recognition. They help people recall the brand because there is something with colors that stimulate all the senses.

Going back to choosing the right color for you, there is nothing more difficult than choosing the right dominant color for your brand. It is important that you get it right the first time because most, if not all, your advertising materials, including your logo and product packaging would mean costs and expenses to you. The color therefore that you will be choosing should make you stand out. It should be easily identifiable that by just looking at the color, you immediately recall a particular brand.

When choosing the color for your business, take into consideration the science behind colors. Colors, psychologists assert, may mean different things. Take the following universal meanings of colors to guide you in choosing the right color for your business:

Red. The color red stimulates the pituitary gland, the master gland responsible for controlling body processes such as the blood pressure and sex organ functions. Red has the ability to increase the heart rate which in turn makes you breathe more rapidly. This characteristic of Red makes it an aggressive, provocative and attention-grabbing color. If you want to your brand to evoke passionate response, go for Red.

Blue. The other side of the spectrum is Blue. Cool blue is perceived as steady, trustworthy and secure. Look up and you see a blue sky. Look beyond the horizon and you see a deep blue ocean. Having said this, blue is a universally well-liked shade. Blue is a favorite among financial institutions because of the image they want to project – dependable, trustworthy and fiscally responsible.

Pink. A subdued Red, if you like, Pink conveys energy, fun and excitement. Pinks are recommended for products involving young girls or young adults. Pink can evoke youthfulness, hence, the idea that it should be for young people – trendy, popular and exciting.

Green. Greens connote freshness, hope and inspiration. Just think about a lush green forest and you will feel calmness enveloping you. For business opting to use Green, they can evoke a feeling of freshness and serenity. Businesses which are into health and wellness are mostly into Green.

Orange. Orange, like the fruit variety, exudes cheerfulness. Walk past a fruit stand and focus on the oranges and you will immediately get the feeling of exuberance, fun and cheerfulness. Research indicates that Orange appeals to businesses that are into beauty and health care.

Black and White are what you call neutral colors. By themselves, they evoke certain feelings. Black for instance conveys elegance, power and drama. Needless to say, Black will work for luxurious products. On the other hand, White convey purity, spirituality, and simplicity. The human eye finds White as a brilliant color so it immediately catches attention. White is light and they are often used for baby products or health and wellness services as well.

There are more colors, more variation and more combinations that this article could discuss. What is important is to know the subtle messages that these colors could convey. Knowing that and knowing the identity you want to project can help you choose the right color for your business.

Resources:
Cliff Bergfeld is connected in one of the best Brochure Printing company. His company can guarantee you the quality of their business brochures, and business cards print.

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