Canon – quality imaging


The 60 year old company rooted itself in India as a subsidiary of Canon Singapore Pvt .Ltd. carrying its tradition of quality imaging, Canon soon accomplished strong brand recognition in India. Today it’s a trusted brand when it comes to imaging technologies. Capturing a wide spread market in India the company owns offices spread across 7 cities with all-inclusive range of world class and high quality digital imaging products. In December 2008 the company reported 4000 outlets nationwide, which off course is a mind blowing number.

Cannon’s product range includes photocopiers, digital cameras, camcorders and multimedia projectors, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, cable id printers , semiconductors and card printers. Cannon initiated its operations in five imaging streams namely Optical Engine, Electro photography, Bubble Jet, Semiconductors and Display. These are the technologies that fuel Canon products today. With its innovative spirit the company fesses more than 9200 registered and patented technologies in various product lines such as Digital Cameras, inkjet printers, multifunctional printers and scanners.

In year 2008 Canon launched 108 new products which is a record in itself. In addition to this it won many product awards in the category of Digital Camera, Selphy Printers, Digital Camcorders, Digital SLR, Canon Lenses and All-in-one printers in year 2008. Not only this, the company has also been awarded as the Best Retail IT Company, Best Imaging Solution Company, Best Office Equipment and Best Service Backup Company 2007.

Each of the Canon’s products represents quality and exquisite application of technology. Let’s go through our very favorite digital camera and camcorders in this respect. The company boasts four main technological highlights making its digital camera superior. DIGIC III responsible for radically enhanced processing capabilities, Face Detection AF/FE that grounds features such as face detection, focus and exposure, iSAPS Technology that makes high-speed and high-precision control possible and lastly the ultra-compact lens unit complimenting the compact body and sophisticated make up. Equally good are the camcorders with CMOS Sensor that support full HD with High Speed and low power consumption, DIGIC DV II that handles image processor for HD Digital video processing, HD Video lenses with image stabilization and AF function that is basically an optical system supporting high-definition image capture and a HD Codec Engine aiding diverse functions for HD image processing.

Over all it’s a must try brand representing a high benchmark of quality imaging. I suggest going for it.

Monty Alexander has written many articles on canon digital cameras, video camera, film cameras etc


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